Keynote Presenter.
Transformation Advisor.
Retail Voice.
Warm. Witty. Clever. Relatable. Insightful.
These are words most often used to describe Juanita’s style.
She speaks the way people like to learn and talk with their trusted advisors - with humour, honesty and a pragmatism that makes complex ideas instantly usable.
Now a sought-after keynote speaker and business advisor, Juanita has worked in and alongside some of the best retail and service brands in ANZ and globally, including Woolworths, Spark, Google, Burger King, Pizza Hut, The Warehouse Group, Honda, Estée Lauder and Noel Leeming Group. Agri-retail, healthcare services, consumer technology and QSR organisations have partnered with Juanita and her colleagues through her award-winning advisory and leadership consultancy business, RX Group (a member of Ebeltoft), founded in 2017.
As Founder and Managing Director of
RX Group and RXCOLAB.AI, Juanita translates customer insight into strategy and execution, including how AI is reshaping the way businesses understand, reach and retain customers.
Named by the U.S. National Retail Federation as a Retail Voice for 2026, Juanita is one of 50 global leaders recognised as a catalyst for progress and innovation who is shaping the future of retail. Her personable style combined with insights means she is in demand as a leadership advisor, media commentator, retail thought leader, masterclass facilitator and international keynote speaker.
Based in Auckland, New Zealand, Juanita speaks at events around the globe, and partners with multi-national brands.
